Maybe you think of logo stickers as a bit boring. Or you might think they are ineffective. After all, you just stick them to your products, right?
Well, not quite. In this article, we will show you the hidden powers of custom logo stickers and share how you can make them work for your business.
Sounds interesting? Then buckle up and read on.
1. An affordable branding solution
When it comes to branding, we do judge a book by its cover. And that can often seem unfair, especially if you have a limited budget or are just starting out.
But with sticker printing, you can jump the queue and set high expectations from the get-go. In a way, the affordability of stickers has democratized great marketing.
Order your stickers in bulk to benefit from discounts, and you will only pay a few cents per sticker. Then use your stickers to spice up your product packaging and unboxing experience in a way that rivals the big brands in your business.
2. Take them wherever you go
Stickers are meant to be seen and shared. They are colorful, portable, and easy to share. In a way, they are the OG social media. So take it back to basics and use custom vinyl stickers to create an offline presence for your brand.
It might sound a little too easy, but it works. Focus on high-traffic areas your target audience is most likely to frequent and get sticking. This way, you can create brand familiarity even before they make their first purchase or use your services.
If you are curious about a sticker success story, read about Reddit. The internet giant only spent $500 on marketing – and invested it all in stickers and did just that.
3. Use them as free giveaways
Promotional gifts have a firm place in marketing. But it can be difficult to find the sweet spot between return on investment and truly adding value to your customers’ experience.
Stickers are the perfect option. Why? Because they fly under the radar. That are not seen as an annoying form of advertising, but are instead perceived as gifts.
Gifts evoke an interesting psychological reaction called the reciprocity principle. It describes how we can feel indebted to the gift-giver. In the context of marketing, the feeling can increase the chances of a repeat purchase, a favorable review or a recommendation.
What do you think? Do you want to give custom stickers a try and transform your business? Let us know in the comment section below.
